Product Management for Lakehouse Bath + Kitchen
Product Management for Lakehouse Bath + Kitchen
Product Management for Lakehouse Bath + Kitchen
LakeHouse Bath + Kitchen needed a strong brand identity and a custom website solution to showcase their high-end products and simplify product management, while driving customers to their showroom.
LakeHouse Bath + Kitchen needed a strong brand identity and a custom website solution to showcase their high-end products and simplify product management, while driving customers to their showroom.
LakeHouse Bath + Kitchen needed a strong brand identity and a custom website solution to showcase their high-end products and simplify product management, while driving customers to their showroom.
team
Agencies: Fuel Media
Creative Director: Deborah Sauvé
Product Designer: Alison Woodliffe
Process
Duration: 5 Months, 2023
UX & Product Research
Branding, Wireframing, Design System,
WordPress Theme Design, Design,
Tools
Client Communication: Zoom
Project Management: Asana
Design: Adobe Photoshop, Adobe Illustrator, Figma
Dev Hand Off: WordPress & Zeplin
The Challenge
Managing a large and diverse catalog of over 100 premium products, each with multiple variations and finishes, posed a significant challenge. The system needed to be intuitive for both users browsing the site and staff managing the product updates. A standard WordPress solution wouldn’t suffice for the flexibility and organization required, so we had to build a custom platform to ensure easy product management and a seamless user experience.
Managing a large and diverse catalog of over 100 premium products, each with multiple variations and finishes, posed a significant challenge. The system needed to be intuitive for both users browsing the site and staff managing the product updates. A standard WordPress solution wouldn’t suffice for the flexibility and organization required, so we had to build a custom platform to ensure easy product management and a seamless user experience.
Managing a large and diverse catalog of over 100 premium products, each with multiple variations and finishes, posed a significant challenge. The system needed to be intuitive for both users browsing the site and staff managing the product updates. A standard WordPress solution wouldn’t suffice for the flexibility and organization required, so we had to build a custom platform to ensure easy product management and a seamless user experience.
The Solution
Collaborating with my creative director, we first crafted a brand identity that captures the simplicity and sophistication of LakeHouse Bath + Kitchen. The logo design and brand elements reflected the premium nature of their products and set the tone for the website.
Next, we focused on the product management system. We developed a custom solution in WordPress that allowed LakeHouse to easily add, edit, and organize products by brand, category, and finishes. This system was designed with the end-user in mind, ensuring it was intuitive for staff to maintain while being easy for customers to navigate. Product pages were structured to allow for detailed information while keeping the design clean and uncluttered. Calls-to-action throughout the site encourage users to visit the physical showroom.
Collaborating with my creative director, we first crafted a brand identity that captures the simplicity and sophistication of LakeHouse Bath + Kitchen. The logo design and brand elements reflected the premium nature of their products and set the tone for the website.
Next, we focused on the product management system. We developed a custom solution in WordPress that allowed LakeHouse to easily add, edit, and organize products by brand, category, and finishes. This system was designed with the end-user in mind, ensuring it was intuitive for staff to maintain while being easy for customers to navigate. Product pages were structured to allow for detailed information while keeping the design clean and uncluttered. Calls-to-action throughout the site encourage users to visit the physical showroom.
Collaborating with my creative director, we first crafted a brand identity that captures the simplicity and sophistication of LakeHouse Bath + Kitchen. The logo design and brand elements reflected the premium nature of their products and set the tone for the website.
Next, we focused on the product management system. We developed a custom solution in WordPress that allowed LakeHouse to easily add, edit, and organize products by brand, category, and finishes. This system was designed with the end-user in mind, ensuring it was intuitive for staff to maintain while being easy for customers to navigate. Product pages were structured to allow for detailed information while keeping the design clean and uncluttered. Calls-to-action throughout the site encourage users to visit the physical showroom.
The Results
The custom-built product management system provided LakeHouse Bath + Kitchen with a user-friendly way to maintain their extensive catalog, significantly improving internal efficiency. The website’s clean design and organized product structure enhanced the customer experience, encouraging showroom visits and showcasing the full range of products with ease.
The custom-built product management system provided LakeHouse Bath + Kitchen with a user-friendly way to maintain their extensive catalog, significantly improving internal efficiency. The website’s clean design and organized product structure enhanced the customer experience, encouraging showroom visits and showcasing the full range of products with ease.
The custom-built product management system provided LakeHouse Bath + Kitchen with a user-friendly way to maintain their extensive catalog, significantly improving internal efficiency. The website’s clean design and organized product structure enhanced the customer experience, encouraging showroom visits and showcasing the full range of products with ease.
Visit Live Site
See the live site at lakehousebath.ca and explore the streamlined product management system in action.
See the live site at lakehousebath.ca and explore the streamlined product management system in action.
See the live site at lakehousebath.ca and explore the streamlined product management system in action.
© 2024 Alison Woodliffe - All rights reserved.
© 2024 Alison Woodliffe - All rights reserved.
© 2024 Alison Woodliffe - All rights reserved.