UX Powered Redesign for EVO Sports Qatar
UX Powered Redesign for EVO Sports Qatar
UX Powered Redesign for EVO Sports Qatar
Evo Sports Qatar sought a comprehensive transformation of their online experience to support four key business goals: increasing registrations, attracting top-tier coaching talent, securing new business partnerships, and enhancing parent education.
Evo Sports Qatar sought a comprehensive transformation of their online experience to support four key business goals: increasing registrations, attracting top-tier coaching talent, securing new business partnerships, and enhancing parent education.
Evo Sports Qatar sought a comprehensive transformation of their online experience to support four key business goals: increasing registrations, attracting top-tier coaching talent, securing new business partnerships, and enhancing parent education.
team
Agencies: Fuel Media & SDIsports
Creative Director: Deborah Sauvé
UI/UX Designer: Alison Woodliffe
UX Support Designer: Gates Godin
Developer: Nasim Noori
Process
Duration: 1 Year, 2024
Continuous Client Collaboration
UX Research, Site map Reconfiguration,
Data Normalization
UX Research, Site map Reconfiguration, Data Normalization
UX Research, Site map Reconfiguration, Data Normalization
Wireframing, Design System,
WordPress Theme Design, Design
Wireframing, Design System, WordPress Theme Design, Design
Wireframing, Design System, WordPress Theme Design, Design
Tools
Information Architecture: Airtable
Client Communication: Microsoft Teams
Project Management: Asana
Design: Adobe Photoshop, Adobe Illustrator, Figma
Dev Hand Off: WordPress & Zeplin
The Challenge
Parents previously had to navigate a cumbersome process of downloading static PDFs to view schedules, leading to frustration and unnecessary customer service inquiries. The existing site was also not optimized for mobile devices, limiting accessibility for an on-the-go audience.
Parents previously had to navigate a cumbersome process of downloading static PDFs to view schedules, leading to frustration and unnecessary customer service inquiries. The existing site was also not optimized for mobile devices, limiting accessibility for an on-the-go audience.
Parents previously had to navigate a cumbersome process of downloading static PDFs to view schedules, leading to frustration and unnecessary customer service inquiries. The existing site was also not optimized for mobile devices, limiting accessibility for an on-the-go audience.
The Solution
To address these challenges, my design director and I led the optimization of the user experience and site navigation, focusing on mobile accessibility and simplifying complex schedules. The key feature was a dynamic, mobile-friendly schedule system, customized by location and sport. This solution allowed parents to effortlessly access schedules and empowered staff to quickly update information via the CMS.
Additionally, I reconfigured the site map to create more intuitive navigation. Custom accordions were introduced to simplify the presentation of detailed information, making it easier for parents to find essential details without overwhelming them.
To address these challenges, my design director and I led the optimization of the user experience and site navigation, focusing on mobile accessibility and simplifying complex schedules. The key feature was a dynamic, mobile-friendly schedule system, customized by location and sport. This solution allowed parents to effortlessly access schedules and empowered staff to quickly update information via the CMS.
Additionally, I reconfigured the site map to create more intuitive navigation. Custom accordions were introduced to simplify the presentation of detailed information, making it easier for parents to find essential details without overwhelming them.
To address these challenges, my design director and I led the optimization of the user experience and site navigation, focusing on mobile accessibility and simplifying complex schedules. The key feature was a dynamic, mobile-friendly schedule system, customized by location and sport. This solution allowed parents to effortlessly access schedules and empowered staff to quickly update information via the CMS.
Additionally, I reconfigured the site map to create more intuitive navigation. Custom accordions were introduced to simplify the presentation of detailed information, making it easier for parents to find essential details without overwhelming them.
The Results & Impact
Enhanced parent education through streamlined information architecture, allowing for easier access to resources.
Enhanced parent education through streamlined information architecture, allowing for easier access to resources.
Enhanced parent education through streamlined information architecture, allowing for easier access to resources.
Improved staff efficiency with a CMS that simplified schedule updates.
Improved staff efficiency with a CMS that simplified schedule updates.
Improved staff efficiency with a CMS that simplified schedule updates.
Overall, the new user experience significantly supported Evo Sports Qatar's business objectives by enhancing user engagement, improving operational efficiency, and reducing friction for both staff and parents.
Overall, the new user experience significantly supported Evo Sports Qatar's business objectives by enhancing user engagement, improving operational efficiency, and reducing friction for both staff and parents.
Overall, the new user experience significantly supported Evo Sports Qatar's business objectives by enhancing user engagement, improving operational efficiency, and reducing friction for both staff and parents.
Visit Live Site
Want to see the results in action? Visit the live site at evosportsqatar.com and experience the enhanced user experience firsthand.
Want to see the results in action? Visit the live site at evosportsqatar.com and experience the enhanced user experience firsthand.
Want to see the results in action? Visit the live site at evosportsqatar.com and experience the enhanced user experience firsthand.
© 2024 Alison Woodliffe - All rights reserved.
© 2024 Alison Woodliffe - All rights reserved.
© 2024 Alison Woodliffe - All rights reserved.